Is it really Salt and Sugar in the food you eat or complex flavour imitations?
Community health specialists wish to see a significant decrease in refined sugar and salt usage. The processed food market without a doubt the worlds largest provider of sugar and salt has already been reluctant to these types of demands. However a brand new innovation could be the game changer.
During the past year PepsiCo revealed a collaboration with Senomyx, a San Diego based corporation specialised in “proprietary flavor science technology.” The company produce bitter, sweet, and savoury taste enhancers, with various other flavours still to come.
Senomyx’s solutions are different due to the fact they manipulate the human sense of flavour. For example, Sweetmyx, the corporations sweetness enhancement product. As opposed to aspartame or sucralose that simply imitate sugars, Sweetmyx convinces the human brain it’s sensing the exact same pleasing levels of sweetness using significantly less actual sweetener. The inclusion of Sweetmyx to assorted products will reduce added sugars by as much as 50%, and also reduce high fructose corn syrup by 1/3.
This kind of human brain hack was developed using biotechnology. Making use of the same human embryonic kidney cell line favoured by big phama, vaccine manufacturers, and cell biologists for almost 40 years, Senomyx replicates the human tongues receptor cells. Then they experiment with a variety of molecule combos until finally they discover one that produces the desired taste.
You’re Presently Eating It
The technology has NOT been provided approval by the U.S. Food and Drug Administration (FDA), and yet it’s currently present in many food products, and you will definitely not come across it on the foods label.
In 2013, after an 18 month review, flavour market bodies considered the innovation harmless for human consumption. Very small amounts of the Senomyx chemical compounds are required to attain the wanted effects. At a level less than one part per million, Sweetmyx is simply regarded as an additive under FDA rules, that means it will not be required to be identified on any food labeling. Rather, it comes under the catch all classification of “artificial ingredients” in which all the other unknown artificial additives reside.
Kraft Foods, Cadbury, Schweppes, Nestlé, and various other international food, beverage, and food ingredient sources businesses are at this moment marketing and advertising products and solutions that include Senomyx technology.
PepsiCo, which inturn has exclusive legal rights to Sweetmyx in non alcoholic beverages, is today interested in the salt form from Sweetmyx. In April last year, PepsiCo revealed that it is going to give research capital to formulate Senomyx’s salt flavoring modifier in return for the legal rights of ant new formula’s discovered.
Based on a 2014 press release, Seromyx states the purpose of their “Salt Taste Program is to determine flavour compounds that enable a considerable lowering of salt in foods and beverages yet preserve the salty flavuor preferred by the general public.” Research workers have now discovered a small collection of proteins which possess this capability. Complex testing will identify what kind of of proteins enable salt taste perception.”
Campbell’s Soup and Solae (a soy-based food company) stopped working with Seromyx back in 2011 because of demands from Children of God for Life and various other anti-abortion groups. The concern is the cell model Seromyx incorporates for research comes out from the kidney of a fetus electively aborted in the 1970s.
So once again be careful and suspicious of what could be lurking in your food that does not even have to be on the label, start to ask what chemicals and other compounds are in your food not just how many calories.
Author: Conan Milner
(Source: theepochtimes.com; February 1, 2015; http://tinyurl.com/l9leb73)
Image: Photographer: Konrad Fiedler/Bloomberg via Getty Images